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Privacy Policy


ReelFlyRod takes your privacy very seriously and we will never share or sell your personal information. This notice describes our Privacy Policy. By visiting ReelFlyRod.com, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Do We Collect?

The information we learn from customers helps us personalize and continually improve your experience. Here are the types of information we gather.

Information You Give Us: We receive and store most information you enter into our website or provide to us to place orders with ReelFlyRod. We DO NOT store any payment information. We use the information that you provide for such purposes as responding to your requests, improving your shopping experience with us, and communicating with you.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your web browser accesses our Web site.

Mobile: We may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services.

E-mail Communications: We provide most communication via email regarding orders, shipping details, and specials or promotions. If you do not want to receive e-mail or other mail from us, please let us know or opt out using the link provided in the email received.

What About Cookies?

Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide additional features such as storage of items in your Shopping Cart between visits.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Because cookies allow you to take advantage of some of our essential features on our website, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you may not be able to add items to your Shopping Cart, proceed to Checkout, or use some products and services that require you to sign in.

Does ReelFlyRod Share the Information It Receives?

We do not share, and will never sell information about our customers. We will only share your information when it is required to fulfill your orders, such as providing a shipping address to USPS, UPS, or FedEx. Third Party Service Providers related to shipping, website hosting, customer service, or marketing may also receive access to your information needed to perform their functions, but they are prohibited from using it for any other purpose.

On rare occasions, we may be required to release account and other personal information when we believe release is appropriate to comply with the law, enforce or apply other agreements, or protect the rights, property, or safety of ReelFlyRod, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. This does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.

How Secure Is My Information?

We employ the latest, cutting edge Secure Sockets Layer (SSL) software to fully encrypt and protect the security of your personal information every time you visit our site. We will only reveal the last four digits of your credit card numbers when confirming an order. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What Information Can I Access?

We give you access to a broad range of information about your account, your orders, and wish lists with us for the purpose of viewing and updating that information.

Conditions of Use, Notices, and Revisions

If you choose to visit ReelFlyRod, your visit and any dispute over privacy is subject to this Notice, including limitations on damages, resolution of disputes, and application of the law of the state of Ohio. If you have any concern about privacy at ReelFlyRod, please contact us. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make and will never materially change our policies and practices to make them less protective of our customer's information collected in the past.

Thank you for choosing ReelFlyRod, the World's Premier Fly Shop!