Founded in 1980 by legendary rod designer Don Green, Sage was created with one idea in mind - to build the world's finest performance Fly Rods. Using world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world. Years of fly fishing experience had taught Don that Fly Rods should never run out of "power." While there might be fishing scenarios where the full power and flex of a Fly Rod were not utilized by the angler, the best designs were those that always held power in reserve. Hence the name Reserve Power was given to the new style of Fly Rod Don developed for extra long casts or for windy conditions. Thus the first major series of Sage Fly Rods was born. They were released in 1982 and they quickly became the most talked about Fly Rods in the world. Today, more than ever before, Sage Fly Rods remains focused on one goal which is best summarized by its statement of purpose: "We are passionate about our business of creating fly fishing products that continually exceed the fly angler's expectations. Wherever in the world your fly fishing takes you, it is safe to say that Sage has the products to enhance your fly fishing experience." Today, Sage is a company of passionate anglers and craftsmen, continually seeking performance advantages through new materials, designs, and engagement with the fly fishing community.shop our Sage collection of Multi-Application trout rods purposefully designed to accommodate any application you might encounter on the water. From dry fly sippers on the morning hatch, mid day nymphing doldrums, to ripping streamers in the fast water, Sage’s multi-application family of Fly Rods include the Sage X, Sonic, Pulse, and Foundation series of rods and have you covered for any application a day on the water requires.For the incredibly diverse range of casting demands placed on the saltwater angler, our saltwater specific rods give you the power to maximize today's heavier fly lines and deliver flies of all sizes at all ranges with effortless precision. The Sage Salt HD is recognized as one of the finest saltwater rods ever made, while the Sage X is hands down one of the best all-purpose rods ever designed - and the top selling rod in Sage’s storied history. The Sage Maverick utilizes much of the Sage X technology, and delivers amazing performance at almost half the price. From dry fly sipping fish in the calm of the AM, big hoppers in the afternoons, to high stick nymphing through a hatchless sunny day, our Specialty rods give you the ability to do it all. Sage specialty application rods include the Sage ESN and new Sage Sense Euro Nymphing rods and provide dialed in performance for very specific fishing demands. The Sage Trout LL is the do-it-all exceptionally well technical trout rod, while the Sage Dart is the finely tuned tool of choice in small creeks and streams. The Payload and Igniter are the heavy hitters in the specialty lineup, perfect for big flies, big water, and windy conditions. Sage offers the most diverse 2-handed rod selection for Spey and Switch applications on the planet. The new Sage Trout Spey HD Fly Rods may be the most fun you’ve ever had with a two-handed rod. Sage X Spey & Switch rods, Sonic Spey & Switch Rods, and Pulse Spey & Switch rods offer incredible performance regardless of your budget. Sage has you covered from Trout Spey to long Atlantic Salmon rods with the best lineup of two-handed rods in the world. Have product questions or need help choosing the best Sage Fly Rod, Sage Fly Reel, or Sage Fly Rod Combo to suit your needs? Our Pro Staff of fly fishing experts is here to help you find the perfect Sage Rod to maximize your success and enjoyment on the water!